Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday, June 6, 2012

Cost of a "REAL" photographer

Why do we charge a session fee or creative fee???

Since professional photographers  usually shoot digital negatives, called RAW files, a creative fee includes  time spent on all parts of the job, including processing the images- just like in the days of film- only it happens on the computer instead of in a darkroom. Just like a chemical dark room, anyone can have a digital one, if they are wiling to pay for the expensive software and learn to use it properly over a long period of time, but that’s how professionals get those creamy skin tones and deep, rich colors that drip off the page. It is a tedious process requiring skill.

The creative fee also includes: client contacts, backing up data from her memory cards, uploading RAW images {digital negatives}, culling {choosing the most flattering images}, converting RAW to JPEG {images that can be read and printed without the aid of specialized software}, retouching, resizing images for proofing and uploading to the web directory or gallery.

The fee can also cover cost for  photography equipment, self employment & sales taxes, set up and breakdown for the photo shoot and travel- in other words "the cost of doing business".


 
I had to reblog this because soo many people wonder why professional photography is so expensive.  This is just the majority of things that are factored in - not to mention rent for a studio, hard drives, computers, cards, monthly fees like web hosting, organization memberships to separate us from the rest of the crowd and continuing education.

Thursday, June 3, 2010

Ron Finch's Latest Bike - Sidecar

I have the privilege of knowing the daughter of the legendary motorcycle artist Ron Finch.  He is one of the most creative and interesting people I have met in my photographic endeavors.  I will be out at O'Tooles in Waterford on June 9th 2010 photographing for Walgreens and Ron and his latest bike will be there to meet and greet and have your photo taken with him.  These photos were taken to get the first images of the bike and for advertising purposes.



Part of what makes Ron's bikes so unique are that they are ride-able art.  He was riding with his daughter Gail in the sidecar and I got to hang off the back of a jeep to take the shots - I love my job!